The world’s first live 5G TV ad by ITN & O2

News Gathering
Sports Coverage


ITN created the world’s first live 5G TV advert with O2.
The support and reactions of some of England’s biggest rugby fans were captured with AVIWEST field units, and broadcast straight to ITN TV Channel using the power of O2 5G.

Easy-to-setup product deployment

ITN deployed 8 PRO Series to go live and create tths exclusive TV advert putting a spotlight on England rugby fans during the game on 5th October.

Footage was captured from across the UK and sent back to ITN HQ in London thanks to our StreamHub, via O2’s next generation 5G network.
From there, it was broadcast as a live advert on ITV, showcasing the real time support of fans up and down the country. This live video production previewed some of O2’s 5G capabilities ahead of the official launch on 17th October.


About O2

O2 is a mobile network operator and the principal commercial brand of Telefónica UK Limited, which is part of the global telecommunications group Telefónica S.A, headquartered in Spain and operating in Europe, and North, Central and South America.
O2 was awarded Best Network Coverage in 2019 by uSwitch, for a second year in a row, and with over 34 million connections to the network, it runs 2G, 3G, 4G and 5G services across the UK, as well as operating its nationwide O2 Wifi service.
The company is the network of choice for mobile virtual network operators such as giffgaff, Sky Mobile and Lyca Mobile as well as managing a 50:50 joint venture with Tesco for Tesco Mobile.
O2 has around 6,700 employees and over 450 retail stores and sponsors England Rugby, The O2 and 20 O2 Academy music venues across the UK. Through a comprehensive sustainability strategy O2 is also creating work experience opportunities for 16-24 year olds via its GoThinkBig platform, enabling customers to reduce their impact on the environment by recycling their old devices through O2 Recycle and, in partnership with the NSPCC, helping parents to keep their children safe online.
O2 is the only mobile operator in the 2019 Social Mobility Employer Index and was named as one of the best places to work in the 2019 Glassdoor Employee’s Choice Award.

Telefónica UK Limited is registered in England and Wales. Registration number: 1743099.  Its registered office is at: 260 Bath Road, Slough, Berkshire, SL1 4DX, United Kingdom.

About ITN Productions

ITN Productions is an award winning independent production company working across commercials, branded entertainment and live and reactive content.

| Nov. 6th, 2019 |


To know more about the 5G network in content production:

Click here