As part of a plan to distribute value-added live content to cinemas around the country as a whole, south of France-based VEO Cinémas has selected media and content management solutions provider Globecast, to provide a B2B over-the-top (OTT) service.
The cinema chain has for some years now been offering at Cinéma Jean Eustache in Pessac, near Bordeaux, live pre- and post-screening presentations, conferences, panels and Q&A audience participation sessions to accompany screenings of selected films. The service, called Unipop, allows participating cinemas that purchase a subscription from VEO Cinémas to receive a live broadcast of the event accompanying the screening of the film. Audience members in remotely connected cinema auditoriums can send questions via text message to the host of the event in Pessac or their guest. The result is said to be value-added cultural discussion to the cinemagoing experience.
The event produced in Pessac is recorded on multiple cameras and then broadcast live online via AVIWEST technology to the Globecast site in Paris. It is then distributed over the public internet to participating cinemas. To maintain a high-quality minimum standard at all times, Globecast uses adaptive media streaming. Participating cinemas must have a certain amount of bandwidth to subscribe to the service and to display content with the right quality on a large cinema screen (8 to 16 m). More than 30 events are offered over the course of the season. The cinemas are committed to broadcasting at least 12 per year which they are free to choose at their own discretion.
| Read the full article – January 25, 2022 |